Three bundles of hair extensions in blond, light brown, and dark brown shades, with labels and ribbons, placed on a white surface with a magazine and a box in the background.
A laptop displaying a webpage for Holy Wild Luxury Salon, featuring an interior image of a salon with clients, a welcoming message, and a book button, set against a light pink background with decorative typography and logos.

THE PROJECT

Side profile of a woman with wavy brown hair wearing black sunglasses and a black leather jacket, with a white label saying 'HOLY WILD' attached to her hair.
Woman with long wavy hair walking through a modern hair salon with hairstylists and clients, large windows, and bright lighting.

Holy Wild is where bold beauty meets deep faith — a boutique salon rooted in creativity, community, and the courage to be exactly who God made you to be. Located in the heart of Austin, TX, this one-of-a-kind space needed branding that felt both wildly expressive and sacredly intentional — and that’s where the fun began.

Inspired by their name and mission, we created a visual identity that blends clean elegance with playful charm. The logo suite includes a custom wordmark, alternate logo variations, and a monogram paired with starburst elements to represent light, clarity, and boldness in every expression.

From earthy neutrals to vibrant accent tones, the palette reflects both the grounded and the glowing. The typography is modern with unexpected curves — a nod to their creative spirit and faith-filled foundation.

This project was such a joy to bring to life!

Graphic with the phrase "Holy WIG" in large stylized letters, featuring a blue starburst shape with the same phrase inside it, and decorative stars and colorful elements.
A color chart displaying twelve nail polish shades with their names: Chatoyer, Brightglow, AstraLaga, and another four shades.
Homepage of a website promoting customized color packages for hair coloring, featuring a mirror, hair product jars, and a section showcasing different blonde hair shades.